OB/GYN Ultrasound Innovations Advance Pregnancy Care

New visualization tools that enable simultaneous transparent, photo-realistic, 3D visualizations for IB/GYN ultrasound systems have been showcased.

The new tools are intended to allow clinicians to diagnose complex Obstetric (OB) and Gynecological (GYN) situations faster, and with more confidence.


The new TrueVue, GlassVue, and aRevealA.I. were developed by Royal Philips, and are intended for use with the Philips EPIQ 7 and 5, and Affiniti 70 and 50 ultrasound systems.

TrueVue provides photorealistic, lifelike, 3D ultrasound images, with a virtual light source. The operator can move the light source anywhere in the 3D volume. GlassVue also has an internal light source, and provides an early and more transparent view than traditional ultrasound. GlassVue can also reveal internal structures in the fetus such as bone, and organs. The aReveal Anatomically Intelligent Ultrasound (AIUS) 3D fetal-face algorithm enables the user to automatically reveal or hide the fetal face in one touch.

The system enables clinicians to perform post-processing of exam parameters, and finalize images before transferring them to the Picture Archiving and Communication System (PACS). Philips also offers MaxVue for the EPIQ and Affiniti systems that enable clinicians to view ultrasound images in 16:9 Full High Definition (FHD).

Maternal-fetal medicine specialist, Dr. Michael Ruma, Perinatal Associates, said, “Philips’ latest technological advancement in OB/GYN ultrasound is a novel tool allowing clinicians to further explore the anatomic evaluation of the fetus. A clinician’s relationship with our patients is at its heart a personal one, especially during pregnancy. The ability to provide high-quality, lifelike images not only helps clinicians improve diagnostic confidence, but also supports the important connection between mother and fetus.”