Canon Showcases Meaningful Innovation in its Suite of Solutions and Products at RSNA 2022

Canon Medical Systems USA, Inc. (Tustin, CA, USA) is showcasing its portfolio of Meaningful Innovations in the areas of radiology, cardiovascular imaging systems, including CT, MR, molecular imaging, ultrasound, interventional, fixed and mobile X-ray solutions at the Radiological Society of North America (RSNA) 2022 Annual Meeting, being held Nov. 26 to Dec. 1 in Chicago, USA.

At this year’s RSNA, Canon’s booth is offering attendees a dynamic digital user journey outside of the typical capabilities of physical booths. Canon’s customer-facing digital presence consists of live product streaming, virtual products, immersive video experiences, and a new customer-facing virtual interactive in the North Hall. At the South Hall, Canon is showcasing its first-ever U.S. mobile tour, Canon Across America. This state-of-the-art Mobile Tour brings innovative medical devices to RSNA attendees in a unique hands-on experience.

The 50-city mobile tour kicked off earlier this year in Tustin, CA and traveled across the country to end at RSNA 2022. The Canon Across America mobile truck tour provided healthcare professionals and hospitals across the U.S. the opportunity to connect with Canon’s innovative solution-focused portfolios at a hands-on level by providing a holistic 360-degree view of their solutions. In addition, the mobile tour provided live demos, supportive conversations with Canon’s industry experts, and the opportunity to experience the benefits that its platforms offer at their convenience.

“The pandemic has changed how we do business and has better informed us of our customers' needs. Going digital has enabled us to provide our customers with a more dynamic interactive experience that is more inclusive and hands-on,” said David Hashimoto, Vice President of Sales and Marketing. “Attendees can come to our booth and mobile tour truck and interact with our digital platforms to get more information through media or have a face-to-face conversation with our experienced sales team. We are approaching this as a one-of-a-kind hybrid approach to meeting our customers' needs. Which, in the end, is what our Made for Life Philosophy is all about.”

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